![]() ![]() Rarely though was the linear premiere number of 904,000 actually reported. The network reported, and a number of media outlets amplified, that the show premiered to 2.99 million multi-platform viewers which would've been the most-viewed debut for a Showtime series ever. This actually reminds me of Showtime's spin on the series-premiere ratings of 'Billions' back in 2016. This is a figure devoid of context and it is impossible to use it as a comparison tool with any other show. What does matter though is how we use that number. Yet, last week's episode of 'Euphoria' hit 86%. So, both historically and recently, streaming has accounted for just about half of an HBO show's total reported same-night audience. Back in 2019, the second-season premiere's linear audience grew from 612,000 to 1.2 million including the same-night re-airings and streaming. The third-season premiere brought in 564,000 linear TV viewers at 9pm and added 192,000 viewers in the two reruns at 10pm & 11pm for a linear total of 756,000. Including streaming on HBO Max, it was reported to have reached 1.4 million same-night viewers, so linear TV watching accounted for about 54% of the show's total audience with streaming accounting for about 46%. So, taken together, while AT&T reports a rise of 19.1 million subscribers in the 2 years since Q4 2019, the rise is probably much more along the lines of 10.7 million (2.2 million + 4.1 million + 4.4 million).Īs a final discussion point, I think it is worth comparing this program to another recent & popular HBO series, 'Succession.' 'Succession' has followed a similar trajectory as 'Euphoria.' That show also premiered its most-recent season back in 2019 and saw a rise in popularity prior to its third-season premiere in October 2021. Additionally, domestic and international combined for an additional 4.4 million subscribers in Q4 2021. In Q4 2019, HBO had 20.1 million international subscribers, and has grown to 24.2 million by Q3 2021, an increase of 20% (+4.1 million). ![]() In reality, the number of U.S.-HBO/HBO streaming subscribers has grown only about 5% since the first season of 'Euphoria', from 43 million to 45.2 million (+2.2 million). However, globally (where HBO NOW was never available) the growth has been more significant. subscribers, and saw an increase to 45.2 million by Q3 2021. On the surface, this looks like a solid 31% growth however, that 34.6 million figure excludes the 8 million standalone HBO NOW subscribers while the 45.2 million figure includes both HBO and HBO Max. In Q4 2019 (pre-HBO Max), HBO was reported to have 34.6 million U.S. subscriber growth as reported in the quarterly AT&T earnings reports is a textbook example of how to lie with statistics. In order to give any weight to these kinds of claims, there just simply has to be a level of transparency that isn't happening right now. However, if we're provided a global viewership figure, there is just simply no way of even beginning to make a comparison. Regardless of whether or not 254,000 is an accurate number of linear viewers, we can still say with relative confidence that the show is watched less than other programs that bring in 1 million+ viewers. linear viewers just as we can compare 2 linear viewership figures. streaming viewers based on the SVOD figures and then compare that to the U.S. Nielsen ratings - both linear and SVOD - measure only viewing within the United States, and while the Nielsen ratings have their many flaws, this level of standardization at least makes it possible to make comparisons either within the same medium or between mediums. Top 200 Cable Reruns (05/2021 - 07/2022)įirst, and foremost, HBO did not clarify whether this 2.4 million figure represents only U.S. ![]()
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